The publication had to accommodate this variety while still feeling cohesive.įavorite details: Like the programming on Netflix, the journal is filled with striking visuals, including cast portraits and behind-the-scenes photos, as well as a wealth of illustrations.
#NETFLIX QUEUE SIGN IN SERIES#
Netflix produces and presents a wide range of content across different categories-everything from signature television series like Orange Is the New Black and Stranger Things, to original films and documentaries like Roma and Our Planet, to music and comedy specials.
Quick pieces are mixed in with longer takes, creating a Netflix-like variety of options that readers can browse, and then settle in for longer articles and interviews.Ĭhallenges: Extending the Netflix experience to a journal that would engage audiences and showcase talent in a way that felt true to the brand. The page map evolves the hierarchy of a traditional magazine structure for something more organic and free flowing. The journal’s tone of voice and visual personality is smart, engaging and universal, in line with Netflix and its programming. Reasoning: Pentagram and Netflix developed the name Queue, a callback to when the company first went into streaming and members would add shows to their lineup of what to watch next on the platform. Pentagram worked closely with Netflix to create the look and feel of the journal, including the name, brand identity and editorial design, as well as art direction and messaging. Presented in an oversized format, the publication offers a place for the diverse Netflix family to share their stories and give readers insights into the process of creating great entertainment for the platform and beyond. Background: Queue is the new journal from the global streaming service Netflix.
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